Urbis, meaning 'of the city' in Latin, is the world’s first urban museum. Manchester City Council required a call for investment to be made.
A direct mail piece was developed to promote its benefits including architectural plans, the physical build, surrounding environment and culture. The cover features imagery representing these, tessellating around a central panel containing the text ‘the building of the modern city’, interlocking to build the full picture for investors to open up to. Within the mailer these groups of images appear on separate pages with supporting detailed information. Details of how investors can respond, is shown clearly within a strip across the inner double page spread.
Printed using two special metallic inks and a spot UV, the finishes complement the physical nature of the building with elegant prestige.